Headquatered in California, AMG Company was founded in 2006 by Greg Licht, President, with the simple mission: “to be a servant hearted & minded in our relationships with customers and suppliers.” Greg often remind those around him that “our character reflects our values”. Greg is proud to be a direct lineal descendent of Chief Victoriano Kwe-vish Quishish, last hereditary Chief of The Soboba Band of Luiseno Indians.  The Soboba Reservation is located in San Jacinto, California - not far from AMG headquarters. Victoriano was a powerful leader and signer of the Temecula Treaty of 1852, and also took his people to the Soboba Indian Reservation to protect them from the newcomers. The Chief came from a very powerful family that gave rise to Adam Castillo, who led the Mission Indian Federation in the 20th century. Victoriano was close to Helen Hunt Jackson and advised her on native culture and history. Jackson (October 15, 1830 – August 12, 1885) was an American poet and writer who became an activist on behalf of improved treatment of Native Americans by the United States government. She described the adverse effects of government actions in her history A Century of Dishonor (1881), and her novel Ramona (1884) dramatized the federal government's mistreatment of Native Americans in Southern California after the Mexican-American War and attracted considerable attention to her cause. It is Greg’s belief that Ramona was inspired by his Grandmother Ancestor “Rosario Osio” (1845-1912) (The Only Child to Victoriano) who Jackson described as “a handsome woman who made beautiful needlework”.  Victoriano was also known as “Standing Bear” and surely Rosario was named Osio which translates to Bear.

There is no written history about Chief Victoriano’s death - but his legend is alive today in the nation he built and equally important within Greg’s blood and soul who is carrying on Victoriano’s mission to serve others.

Greg is honored to be part of such a wonderful family and carries his heritage and culture on his arm as well as in his heart. Greg is prideful and humbled to display his BIA Roll Number - 35501 to the world.

Greg also gives back and supports Indian Country as the past President, Board of Directors of The Indian Center, a 54 year old Southern California Nonprofit, serving Los Angeles, Orange, Riverside, and San Bernardino Counties.